intel Advertising and brand management

Intel has become one of the world's most recognizable computer brands following its long-running Intel Inside campaign. The campaign, which started in 1991,[51] was created by Intel marketing manager Dennis Carter.[52] The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the 'Intel Inside' campaign was DahlinSmithWhite Advertising of Salt Lake City. The Intel swirl logo was the work of DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove.

The Intel Inside advertising campaign sought public brand loyalty and awareness of Intel processors in consumer computers.[citation needed]Intel paid some of the advertiser's costs for an ad that used the Intel Inside logo and jingle